Malu Russell

About Malu Russell

I am a highly motivated and results-driven professional with a diverse background spanning sales, construction, fitness, and marketing. No matter the industry or challenge, I excel by combining a relentless work ethic with adaptability and a commitment to exceeding expectations. My ability to learn quickly, lead effectively, and drive success has made me a top performer in every role I’ve taken on. With experience in high-ticket sales, fitness consulting, construction, and event marketing, I have developed a strong foundation in leadership, customer engagement, and problem-solving. Whether closing deals in powersports sales, optimizing fitness programs for clients, or executing complex construction projects, I approach every opportunity with precision, confidence, and a results-oriented mindset. My expertise includes: • Sales & Customer Relations – Consistently exceeding revenue targets, building lasting client relationships, and mastering psychology-based sales techniques. • Fitness & Personal Training – Certified in personal training and nutrition, with a track record of helping clients achieve fitness goals through tailored programs. • Construction & Technical Skills – Skilled in sheet metal work, roofing estimation, and trim carpentry, ensuring high-quality craftsmanship and project efficiency. • Marketing & Event Management – Experience in digital marketing, video production, and event coordination, enhancing brand awareness and customer engagement. • Leadership & Team Training – Successfully led and trained sales teams, managed projects, and developed strategies that drive performance and efficiency. Recognized for my ability to thrive in fast-paced environments, I take pride in my ability to adapt, lead, and consistently deliver top-tier results. Whether it’s sales, fitness, construction, or marketing, I don’t just meet expectations, I exceed them.

Experience

1. Sales Development Representative

   Lead Forensics

   Mar 2025 — Present · Scottsdale, AZ, US

   As an SDR at Lead Forensics, I specialize in outbound prospecting, engaging with businesses to help them unlock new sales opportunities through website visitor identification software. My role is all about connecting with decision-makers, understanding their needs, and setting them up for success with tailored product demonstrations. Cold Calling & Outreach – Engaging potential clients through strategic phone, email, and LinkedIn outreach. Lead Qualification – Identifying business pain points and determining fit for Lead Forensics’ solution. Booking Meetings – Scheduling high-value demos with key decision-makers to drive revenue growth. Pipeline Management – Tracking conversations, follow-ups, and opportunities to optimize conversions.I thrive in fast-paced sales environments, leveraging persuasive communication, strategic thinking, and resilience to create meaningful business relationships. Let’s connect!