Malte Gottwald

Head of Footwear @SNIPES

Cologne, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Head of Footwear @SNIPES

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Köln, DE

1) Own and lead the strategy and commercial performance of a €800M+ footwear business across Europe, defining category vision, growth priorities, and long-term market positioning.(2) Shape the brand and product portfolio through strategic partnerships, exclusivities, and SMU programs with leading global brands, strengthening differentiation and consumer relevance across European markets.(3) Drive senior brand partnerships and negotiate strategic commercial frameworks, including key terms and investments to maximize profitability and long-term value.(4) Build and lead a high-performing category organization of 15 direct and indirect reports, establishing scalable structures and aligning buying, planning, marketing, and retail teams behind the category strategy.

EDUCATION

N/A

International School of Düsseldorf

International Baccalaureate

N/A

Maastricht University School of Business and Economics

Bachelor of Science

N/A

Worth School

International Baccalaureate

N/A

Maastricht University School of Business and Economics

MSc. International Business

N/A

University of Adelaide

Extracurricular Exchange Semester

ABOUT MALTE GOTTWALD

Commercial leader with extensive experience in category strategy, brand partnerships, and large-scale digital and B&M retail business management within the sports and lifestyle industry. Currently responsible for the €800M+ footwear business across Europe at SNIPES, defining category strategy, driving commercial performance, and building strategic partnerships with leading global brands. Strong track record of translating market insights, consumer trends, and brand collaborations into scalable commercial strategies that drive sustainable growth and profitability.🤝 Experienced in leading high-performing commercial teams, negotiating strategic partnerships, and aligning cross-functional organizations across buying, planning, marketing, and retail to deliver impactful category and business results. Focused on long-term value creation through strategic planning, differentiated product strategies, and strong brand ecosystems.Core Expertise:Commercial Strategy • Category Leadership • Brand Partnerships • Strategic Negotiations • Business Growth • Consumer & Market Insights • Cross-Functional Leadership • Team Development

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