Malory Brown

About Malory Brown

I’m a paid media specialist with over five years of experience building and scaling full-funnel campaigns that bridge the gap between high-intent search and sustainable growth. Throughout my career, I’ve partnered with B2B and B2C brands across fintech, legal, and retail sectors to translate complex performance data into actionable marketing strategies.My expertise is rooted in a deep technical foundation, specializing in the end-to-end management of paid search and shopping ecosystems. I have a proven track record of owning large-scale shopping feeds via Google Merchant Center and leveraging enterprise-level tools like SA360 to maximize performance across Shopping and Performance Max channels.Beyond search, I am experienced in managing omnichannel budgets—from scaling Meta and LinkedIn Ads to refining lead quality through Local Service Ads. Whether I’m architecting a tracking framework using GTM and GA4 or collaborating with Data Science teams to exceed ROAS targets, my focus remains the same: disciplined testing, transparent reporting, and measurable resultsOutside of work, I’m usually reading “just one more chapter,” staying active, or rotating through a collection of crafting projects that may or may not all get finished. I’m a devoted pet person and love spending time with my family, who keep life fun, grounding, and rarely boring.

Experience

1. Digital Media Specialist - Paid Search

   Mattress Firm

   Feb 2026 — Present

   As a member of the Paid Search team, I manage high-intent digital strategies to drive retail and e-commerce growth. I contribute to the strategic in-housing of search operations, transitioning complex campaign functions from agency partners to an internal model to enhance data transparency and agility. My role focuses on owning all shopping campaigns, overseeing Google Merchant Center health and technical feed optimizations to maximize performance across Shopping and Performance Max channels. Additionally, I manage search operations within Google Ads and Microsoft Ads, utilizing Search SA360 for advanced bid management and cross-engine synchronization. I partner with Creative and Data Science teams to analyze performance trends, perform rigorous QA, and ensure all ROAS and CPA targets are exceeded.

Education

• The University of Texas at Austin

  Bachelor of Arts (B.A.), Anthropology

  2014 — 2015

• Austin Community College

  Associate of Arts (AA), Anthropology

  2011 — 2013

• St.Edward's University

  Master of Science - MS, Digital Marketing and Analytics

  2019 — 2020