Malorie Cunningham
Senior Growth Editor, Strategy & Content Development @ LinkedIn | Editorial Operations | Writer | Audience Development | Journalist
- Role
- Senior Knowledge Editor, Content Development at Linkedin
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Malorie Cunningham
With over a decade of experience in media and journalism, I focus on driving engagement, retention, and scalable growth through innovative editorial and product strategies. At LinkedIn, I lead the Premium distribution strategy, building cross-functional partnerships and implementing data-driven initiatives that have enhanced content discovery and user engagement. My work centers on creating meaningful audience experiences through targeted notification portfolios, email campaigns, and video content. By collaborating with product, business development, and marketing teams, I aim to amplify the impact of editorial initiatives and deliver value to LinkedIn’s Premium audience.
Experience
Senior Knowledge Editor, Content Development
Dec 2023 — Present · New York, NY, US
Lead our Premium distribution strategy, boosting engagement, reducing fatigue, and improving retention• Built and lead a dedicated distribution team, partnering with BD, Product, DS, Marketing and Engineering• Expanded Premium notification portfolio to increase discovery and drive revenue• Drove record engagement and record-low opt-outs through a data-driven, targeted distribution strategy• Defined performance benchmarks, leading new editorial initiatives across notifications, video, and emails
Education
University of Tennessee, Knoxville
Bachelor of Science (B.S.), Communication and Information, Journalism and Electronic Media
2012 — 2014
North Greenville University
Bachelor of Arts (B.A.), Theatre/Broadcast Media
2010 — 2012
Skills
- Journalism
- Social Media
- Tv News Production
- Television
- Adobe Design Programs
- Video Editing
- Enps
- Comedy Writing
- Producing
- Improv
- Organizational Leadership
- Edius
- Social Networking
- Editing
- Sports Radio
- Soundbooth
- News, Video and Radio Script Writing
- Rundown Creator
- Basic Photography Skills
- Broadcast
- Interview Skills
- Breaking News
- Storytelling
- Writing
- Public Speaking
- Video
- Social Media Marketing
- Video Production
- News Writing
- Final Cut Pro
- News Anchoring
- Chartbeat
- Microsoft Office
- Powerpoint
- Broadcasting
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