Mallory Steinberg

About Mallory Steinberg

Marketing and communications professional with a passion for corporate social…

Experience

1. Marketing Director

   Milwaukee Bucks Inc

   Jul 2022 — Present

   Develop cross-channel promotional plans for team initiatives including theme nights, ticket memberships, jersey launches and fan affinity programs. Manage relationships with vendors (including agency, paid media and media partnerships), organize creative assets for owned platforms and identify earned media opportunities. Incorporate quantitative and qualitative research to maximize impact. • Increase fan engagement through affinity programs (i.e, Kids Club, Student Rush, Bar Network) and single game ticket offers. Lead program planning, promotion and sponsor integration. Measure success and optimize for improvement. • Achieve $6M+ in single-game ticket sales annually through innovative offers and value-added ticket programs. • Support retail promotional efforts including paid and organic social. Collaborate with digital agency to maximize spend and increase cost per order through search and digital shopping campaigns. • Oversee ideation for, and development of, team marketing campaigns focused on brand awareness and fan engagement. Write strategic briefs, draft copy, coordinate content elements and provide creative direction. • Lead planning process for local implementation of leaguewide Corporate Social Responsibility initiatives including Pride Night, Black History Month and Women’s History Month celebrations. Leverage team’s Diversity Leadership Council to help share authentic stories and spotlight community members. • Provide marketing strategy and recommendations for new and existing partnerships. Develop revenue generating opportunities that align with brand and partner priorities. Lead giveaway process from selection to implementation.

Education

• Marquette University

  Bachelor of Arts, Public Relations, Advertising, Marketing and Spanish

Skills

• Executing Events
• Promotions
• Volunteering
• Media Relations
• Program Development
• Marketing Management
• Social Media
• Media Monitoring
• Teamwork
• Creative Briefs
• Marketing Communications
• Web Content
• News Writing
• Time Management
• Presentation Development
• Web Project Management
• Event Planning
• Program Management
• Market Research
• Corporate Social Responsibility
• Sports Marketing
• Grassroots Marketing
• Public Speaking
• Writing
• Process Improvement
• Community Relations Management
• Public Relations
• Maintaining Relationships
• Positive Personality