Mallory Groenke

About Mallory Groenke

Hi there I\'m Mallory, a marketing-leader-turned-small-business-owner with a proven track record of success in developing and executing marketing campaigns while leading and developing goal-achieving, zero-turnover teams. I found my way into the world of marketing after realizing 3/4 of the way through my psychology degree that I didn\'t actually want to *be* a psychologist. Though I was (and still am) intrigued by the theories and discovering the why behind human behaviors, I switched gears and entered the world of business (shout out to the Darla Moore School of Business), where I discovered that marketing sits precisely at the intersection of psychology and business. Fast forward two degrees later (I couldn\'t give up on psychology–see \"obsessed with learning\" below), and I found myself at Mindgrub, where I balanced my people-centric vision with operational excellence, growing both relationships and ROI. A few highlights after 5+ years of marketing goodness: Built a campaign that achieved record outcomes, reaching 5X more audience and driving 130%+ YoY site traffic Increased monthly applicants by 4X by revamping talent acquisition marketing strategy Created company’s first-ever progressive career pathing and individual development plan structure designed to promote the team’s personal and professional growth Build and lead company-wide teams in social and team-building activities head of the Fun after five years, I’ve left the so-called “corporate world” for small-biz retail. Nowadays, I use my leadership, operations, marketing, and events knowledge to run a specialty wine, beer, and spirits shop in the Mt. Washington neighborhood of Baltimore, MD (alongside my husband and fav wine nerd). Obsessing over how to take the business to the next level. Plotting our next move. Occasionally pouring wine. Usually taking silly pictures for Instagram (@mtwashingtonwine) while brainstorming for our next newsletter (sign up here for wine education and too many wine puns: https://mailchi.mp/cab7dc57ae2e/sign-up-for-mwws-emails).Random other things about me, in no particular order: Creative thinker. Compulsive proofreader. HubSpot wizard. Gamecock alum. Proud supporter of the Oxford Comma. Obsessed with learning and problem-solving. Nearly always drinking coffee. Thanks for reading!

Experience

1. Chief List Maker, Occasional Wine Pourer

   Mt. Washington Wine & Spirits

   Dec 2022 — Present · Baltimore, MD, US

   I use my leadership, operations, marketing, and events knowledge to run a specialty wine, beer, and spirits shop in the Mt. Washington neighborhood of Baltimore, MD (alongside my husband and fav wine nerd).

Education

• University of South Carolina

  Bachelor’s Degree, Experimental Psychology

• Darla Moore School of Business at the University of South Carolina

  Bachelor of Science, Business Administration; Marketing

Skills

• Management
• Basic Statistics
• Retail Sales
• Conflict Resolution
• Organization Skills
• Customer Service
• Microsoft Office
• Market Research
• Data Analysis
• Microsoft Excel
• Basic Event Planning
• Social Media Marketing
• Multitasking
• Project Management
• Leadership
• Social Media Communications
• Team Problem Solving
• Marketing
• Public Speaking
• Data Entry
• Retail Marketing
• Managed Money
• Food Safety