Mallory Shotwell

Gallery Director @Lafontsee Galleries And Framing

Grand Rapids, MI, US

Shape and implement gallery strategy with an emphasis on curatorial programming, artist visibility, and integration of contemporary art into private, corporate, and institutional collections. • Cultivate high-value relationships with collectors, interior designers, architects, and corporate clients, advancing acquisitions, commissions, and projects that expand the reach of represented artists. • Oversee artist relations, including submissions, contracts, inventory, and exhibition opportunities; collaborate with ownership on curatorial direction and national positioning. • Direct exhibition planning, artist collaborations, and public events that align with the gallery’s identity and strengthen visibility for artists and the gallery. • Partner with marketing to develop campaigns and storytelling that elevate artists and exhibitions, ensuring alignment with sales goals and brand identity. • Supervise and mentor front-of-house staff; lead hiring, training, and professional development to build a values-driven, client-centered team culture. • Collaborate with ownership on sales targets, budgets, and financial oversight; deliver reporting on performance, project pipeline, and operational improvements. • Represent the gallery in community, design, and national art contexts, embodying the gallery’s mission and presence in the contemporary art market.

Aquinas College - Grand Rapids

English, English, Elementary Education

Edgewood University

Elementary Education, French Language and Literature