Mallory Percival
Digital Business Director @Accenture Song
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WORK HISTORY
Digital Business Director @Accenture Song
Digital Business Director servicing Jaguar Land Rover\'s global business primarily across owned digital channels. This encompasses informing current and future digital strategy, client/agency relationship management and end to end operations and delivery across Birmingham and aligned Accenture Interactive global delivery hubs. Responsibilities include- Managing a team book of account leads (Account Director, Senior Account Manager and Account Managers) as well as operational leads (Resource Managers, Operations Managers, Digital Content Editors & QA\'s) to deliver an industry leading digital customer experience- Development of key client relationships with senior Jaguar Land Rover Global and in market stakeholders- Developing and defining future and current digital strategy across tactical briefs as well as longer term executions. Working with data analytics and insights teams, as well as UX and designers to create this work- Implementing process refinement in both agency and client business along side cost saving initiatives. Delivery of this across Spark44 Birmingham as well as wider Accenture Interactive delivery hubs globally- Responsible for the delivery and successful launch of Jaguar Land Rover vehicles programmes ranging from annual vehicle updates to full reveals such as the new Land Rover Defender- Member of the Birmingham Spark44 leadership team and overall UK operations team supporting in guiding the agency direction- Part of the transition team during the TUPE transfer of Spark44 to join forces with Accenture Interactive.
EDUCATION
Loughborough University
Bachelor of Science (BSc), Social Psychology
Solihull School
GCSE & A-Levels
SKILLS
ABOUT MALLORY PERCIVAL
A digital business director with a proven track record of creating and developing large…
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