Mallory Patorno
Sr Ecommerce Manager & Ihg Digital Champion @Aimbridge Hospitality
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WORK HISTORY
Sr Ecommerce Manager & Ihg Digital Champion @Aimbridge Hospitality
Serve as the lead advisor on E-Commerce and online marketing disciplines; Provide communication training and education to GMs and Sales staff to raise awareness understanding and motivation toward E-Marketing.Analyze needs and create strategies and tactics for increasing revenue to include SEO/SEM display pay-per-click email marketing and paid search.Monitor and track through and manage relationships with online travel agencies (OTAs) Global Distribution Systems (GDS) and brand websites.Serve as the point person for reputation management for assigned properties; Regularly audit each hotel’s online presence to ensure proper imagery and contentDevelop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance.Oversee and address booking volume generated from third party internet companies online travel agencies and central reservation offices.Develop and maintain electronic distribution strategies to include online content and positioning market manager relationships OTA\'s and GDS distribution.Ensure properties are fully optimized to maximize traffic from search enginesChampion efforts grow online bookings for group meeting and catering business for assigned properties.Support brand direct booking strategies in an effort shift OTA bookings; Identify best practices and opportunities for increasing new visitors increasing conversion and surpassing consumer expectations for their online experience.Generate and communicate analytic reports; Assist in formulating action plans based on data.Discuss trends and sales strategy review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates.Provide critical analysis on performance vs. forecasts and results of implemented strategies.Travel to assigned hotels and/or corporate support offices periodically for training meetings and other business activities as needed.
EDUCATION
Northshore High School
High School Diploma
Southeastern Louisiana University
Bachelor of Arts (B.A.)
Louisiana State University
Bachelor of Arts (B.A.)
SKILLS
ABOUT MALLORY PATORNO
Hey there! l’m experienced (10+ years) in digital marketing operations and eCommerce with…
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