Mallory M.

About Mallory M.

Thank you for your interest in my profile. Here are some fun facts about me :) In 2022, I absorbed several roles, including SEO, advertising, Google ads, and social media advertising. Since I took over these roles, there has been a 40% increase in qualified leads. Additionally, I have saved my company around 90K to date, eliminating 12K in waste by making Google ad optimizations alone. Within Google ads, I increased qualified leads by 43%, in 2022, working with our existing budget through conversion optimization testing, targeting readjustments, retargeting, fine-grained bidding, and analysis. In 2023, I continued my work, making 619K changes that led to a 12% increase in conversions with a simultaneous decrease in ad placements we had to pay for. Additionally, I launched eight new targeted ad campaigns to increase our market share, which drove 12% of our MQLs that year. In addition to what I have written below, in 2022 I added the following to my job responsibilities: SEO: Keyword research Entity optimization (Last year, I launched an entity campaign, including 17 blogs to build out authority.) Schema optimization Local SEO efforts Technical SEO audits and updates Optimizing copy and landing pages for search engine optimization Link building Advertising: Advertising on directories Social media advertising, including Facebook, LinkedIn, and Twitter Google ads Here\'s what I continue to do for HZO Web • Develop a web content strategy that encompasses the goals of the company and aligns with its image • Regularly audit web content, optimizing as needed • Optimize blogs with calls to action, inbound and outbound links, utilize HTML code to publish tables, conform to blog styling guidelines Content Writing: • Create and maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year • Develop a content strategy that aligns with both long-term and short-term marketing targets • Write a variety of engaging, helpful content, including but not limited to webinars, brochures, case studies, fact sheets, presentations, infographics, white papers Brand Consistency Across Channels: • Increase web traffic across platforms by managing content distribution to online channels and social media. • Support future product launches by writing web content, supporting content, and overseeing social and email content initiatives Measurement: • Use GA4, Search Console, HubSpot, ahrefs, Google Ads, Optymyzr, and other tools to audit and improve content performance.

Experience

1. Digital Marketing

   Hzo

   Nov 2019 — Present

Education

• Stony Brook University

  Bachelor's degree

  2006 — 2010