Mallory Gaskin

About Mallory Gaskin

I am a creative Leader in Brand Marketing providing Activation and Shopper Marketing experience at major Consumer Product Goods (CPG) companies. Proven expertise in understanding the needs of the business and getting inside the mind of the consumers to partner with agencies to design and execute marketing campaigns, media strategies (social and digital), and brand equity. Core Competencies:National Branded Media CampaignsNew Product Development Shopper and In-store Merchandise Digital Marketing Digital Media eCommerce First in Class Campaign Creative Retail Marketing ExpertiseSocial Media MarketingInfluencer Marketing

Experience

1. Director, Brand Marketing

   Beaumont Products, Inc.

   Jul 2024 — Present · Kennesaw, GA, US

   Leads and oversees the Citrus Magic® and Veggie Wash® brand A&P marketing and product innovation pipelines. • Ideates, executes, and oversees project management with internal and external cross-functional partners for all Citrus Magic and Veggie Wash products and innovation from idea to in-market to post-analysis. • Successfully brought 3 full product line packaging refreshes, 3 NEW Fall Spray fragrances, display portfolio refreshes, online packs, 1 NEW Bamboo Rainforest solid fragrance, VW Foaming Produce Wash, and merchandise optimizations to market. • Plans, executes and launches strategic marketing tactics and creative for the brand in the form of paid and organic social media, shopper marketing incentives and coupons, VIP email program, YouTube Digital, digital media, influencers, sample packs, and in-market packaging incentives. • Planned, briefed, and executed the All Magic. No Tricks. Brand Re-Launch Campaign drove a +15%$ YOY sales lift, 20M impressions with $4 CPMs on YouTube ( CPMs BM:$9-10,) and over 35K clicks to the promotional landing page • Creates optimizations and efficiencies in the NPD process and am currently helping build a new Stage-Gate process • Oversaw Citrus Magic brand relaunch with newly established brand guidelines, logos, claims, brand USPs, retargeting, social strategy, and content strategy. • Content creator for eCom enhanced content, social media, and email through Canva experience. • Oversees Citrus Magic and Veggie Wash social media channels (Facebook, Instagram, YT, Pinterest and TikTok.) • Creates sales pages and brand development decks for sales and has presented in Line Reviews product and marketing developments with well over 30+ retailers (Walmart, Target, Publix, Lowe\'s, Home Depot, Kroger, Meijer, and more.) • Conducted Qual and Quant marketing research, studies Air Care trends through Mintel, and uses competitive analysis to make business decisions for ST and LT brand goals.

Education

• Kennesaw State University - Michael J. Coles College of Business

  Bachelor's degree

  2009 — 2014