Mallory Junggren

About Mallory Junggren

As a fourth-generation entrepreneur, with 15 years of marketing experience, I possess an innate interest in all things involving the customer experience and marketing. I have always had a passion for business and people, whether in outreach, research, strategy development, marketing, or advertising. I am unbelievably determined and never abandon a potential opportunity without giving it my all first. I believe I am a unique asset to any team I work with because I have experience in many different fields - ranging from social media marketing to professional networking to editorial planning and development, strategizing, and budgeting, as well as implementing complex traditional and digital strategies. I always take initiative and believe I have sculpted myself into a fair and strong leader. I can be and have been a value add throughout my career as well as a fair and collaborative team player. Specialties: Organizing schedules and meeting tight deadlines, marketing, and advertising consulting, developmental research, cost-cutting strategy development, negotiating promotional advertising schedules, team management and leadership, content strategy development, and implementation, copywriting and content development, creative team collaboration, client acquisition, client management, social media management, and account growth, blogger outreach/networking, lead generation and nurturing, analytics analysis, keyword research and moderate experience in SEO, rudimentary HTML programming, and conceptual A/B testing.

Experience

1. Senior Director of Brand Communications

   Bonafide Health

   Mar 2022 — Present · New York, NY, US

   Bonafide® is on a mission to provide women with hormone-free solutions for the symptoms that occur throughout their lives. Backed by experts with 50+ years of experience in medical/drug discovery, clinical research, and patient advocacy, Bonafide\'s portfolio of non-prescription products are backed by rigorous research, thorough development, and are HCP recommended. Responsibilities:* Develop/deploy monthly editorial strategy, inclusive of blog and organic social media * Manage and maintain brand voice across owned social channels and editorial content* Develop strategies to optimize the blog UX by improving the searchability, navigability and shopability * Lead blog specific/sitewide SEO strategy to increase organic traffic to the blog/website, as well as enhancing our appearance in organic brand and non-branded search results* Support the launch of new products through the development of SEO focused, educational content and social assets* Manage strategy across the company\'s owned social presences on Facebook, Instagram, YouTube, TikTok and LinkedIn * Manage all copyediting, redlines and legal/medical reviews prior to content publication* Lead strategy to diversifying use of blog content to expand into paid channels, events, gated lead generation, lifecycle communications etc.* Expand on content types produced by the company - i.e. video, infographics, ebooks, whitepapers, etc.* Manage company focused communications and PR - inclusive of wire releases, proactive/reactive PR coverage and commentary, product launches and activation* Oversee social content partnerships/giveaways with strategic brands across blog and owned social media* Develop and iterate content reporting dashboards analyzing ROAS, multi-touch/last touch conversion contribution

Education

• The Ursuline School

  High School, High School/Secondary Diplomas and Certificates

  2001 — 2005

• American University

  Bachelor's Degree, Business; Business Administration; Marketing

  2005 — 2009