Mallory G.

About Mallory G.

With 7 years shaping marketing strategies across luxury, fashion and lifestyle brands — I’ve developed high-impact brand activations, cultural partnerships, and 360° marketing programs that connect heritage with cultural relevance. My expertise lies in transforming legacy into cultural momentum; crafting programs that merge storytelling, experience, and influence to position brands at the center of conversation.With a foundation built at LVMH and Parsons School of Design, I bring a global marketing perspective and deep experience in experiential, PR, and marketing strategy, across leading luxury houses.

Experience

1. Manager, Marketing - Champagnes & Sparkling

   Moët Hennessy

   Dec 2023 — Present · New York, NY, US

   Developed comprehensive marketing strategies for top luxury brands including Dom Pérignon, Moët & Chandon, and Veuve Clicquot. • Curated and executed innovative brand activations, PR and talent strategy, to enhance consumer engagement and brand awareness, focusing on unique experiences that resonate with UHNWI target audiencesKey Projects include:• Dom Pérignon’s Exploration of Tactility, 4-night experience on a Private Island in the Hamptons with renowned Chef Francis Mallmann. • Dom Pérignon x Jean-Michel Basquiat Global Launch at the Brant Foundation in NYC with guests• Dom Pérignon x Takashi Murakami’s NYC Flower Studio • Moët & Chandon’s cultural partnerships with Golden Globes, Formula 1, and the US Open. • Led 3x viral social media stunts, amassing 1M+ views for major brand initiatives

Education

• Parsons School of Design - The New School

  Degree in Fashion Marketing and Communication

• Parsons School of Design - The New School

  Certificate of Fashion Industry Essentials, Fashion/Apparel Design

  2016 — 2017

• University of Colorado Boulder

  Strategic Communications; Media Design and Studio Art