Mallini Kannan
Growth Strategist @GlueIQ
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WORK HISTORY
Growth Strategist @GlueIQ
Lead growth strategy initiatives for diverse client portfolio spanning automotive, financial services, spirits, wellness, and hospitality sectors. Partner with media, creative, and analytics teams to develop integrated strategies including media optimization, content strategy frameworks, lifecycle marketing programs, brand strategy, loyalty and retention planning. Direct strategic planning for national retailers, financial institutions, and consumer brands while managing cross-functional stakeholder relationships and translating complex data insights into actionable recommendations.Key Clients: Discount Tire, RBC Capital Markets, Lobos 1707 Tequila, Ayr Wellness, AARP, Advance Autoparts, DirecTV, Wyndham Rio Mar Golf Resort & Spa, Scottsdale Resort & Spa, Voyagair Airlines
EDUCATION
Taylor's College Sri Hartamas
International Baccalaureate Diploma
Assunta Secondary School, Petaling Jaya
High School, High School/Secondary Diplomas and Certificates
Georgetown University
MPS Integrated Marketing Communications, Communication and Media Studies
University of Stirling
Master's degree, Psychology
University of St Andrews
Bachelor’s Degree, Behavioural Biology
SKILLS
ABOUT MALLINI KANNAN
I’m a growth strategist who believes strategy and storytelling work best when they feel human. With 7 years of agency experience across hospitality, finance, wellness, and automotive industries, I’ve tackled complex growth challenges across the breadth of the marketing mix by being an enthusiastic collaborator and ‘silo breaker’. From building awareness, to boosting engagement, to improving media efficiency,I love partnering with smart people to align around clear strategies that turn their ideas into work that connects, converts, and occasionally makes people smile.
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