Alavala Mallikharjuna Rao
Email Marketing Specialist @Tata Consultancy Services
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WORK HISTORY
Email Marketing Specialist @Tata Consultancy Services
Houston, TX, US
Collaborated with internal stakeholders to gather requirements for quarterly marketing strategies• Responsible for translating functional requirements into technical development action plans• Managed CRM platform, ensuring proper segmentation, data hygiene, and automation for efficient campaign execution.• Developed and optimized workflows to automate lead nurturing and enhance customer lifecycle marketing.• Implemented lead scoring models to strengthen sales and marketing alignment and improve conversion rates.• Designed and maintained forms and landing pages to maximize engagement and lead generation.• Executed personalized campaigns using automation and performance testing methodologies.• Responsible for detailed reporting and performance analysis, incorporating key performance indicators (KPIs) to measure success.• Integrated CRM with other business systems to enhance lead tracking and sales enablement.• Ensured compliance with data privacy regulations and best practices in customer communication.• Collaborated with internal teams to refine campaign targeting and optimize marketing workflows.• Developed training materials and documentation to support marketing teams in adopting the best practices.
EDUCATION
KKR&KSR Institute of Technology & Sciences, VINJANAMPADU Village (CC-JR)
Bachelor's degree
The University of Kansas
Master of Science - MS
ABOUT ALAVALA MALLIKHARJUNA RAO
Results-driven email and marketing automation specialist with 5 years of experience…
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