Mallikarjun B
Certified SFMC Developer | 5x Salesforce Certified | Journey Builder & AMPscript Expert | Email Marketing & Automation Strategist | Data-Driven Campaign Specialist
- Role
- Senior Sfmc Developer at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mallikarjun B
As a Salesforce Marketing Cloud Certified Developer with over 9 years of hands-on…
Experience
Senior Sfmc Developer
Jan 2023 — Present · Bengaluru, IN
Supporting day-to-day Salesforce Marketing Cloud (SFMC) operations and managing cross-channel digital marketing campaigns, including email and SMS.• Assisting internal teams with setting up and executing A/B and multivariate tests based on segmentation, offer type, creative format, and presentation.• Working with HTML, CSS, and AMPscript to update HTML-based emails and landing pages.• Managing subscriber data, importing lists, and segmenting audiences using Salesforce tools and database queries.• Coordinating technical execution, including conducting email QA, writing SQL queries and AMPscript logic, and leveraging assets to build and deploy campaigns.• Utilizing Journey Builder to execute campaigns, and working with Automation Studio and Contact Builder to streamline workflows.• Collaborating with project teams and business stakeholders to design, develop, test, and support marketing initiatives post-launch.• Designing advanced reports, dashboards, and portals using Salesforce and other business intelligence tools.• Coordinating daily email operations, including building segmented audiences and creating automated workflows.• Writing SQL queries for data extraction and segmentation within Salesforce Marketing Cloud.• Validating emails across devices and clients using Litmus testing.
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