Mallick Bhagyashree
CRM & Sales Operations Analyst | Salesforce, ZoomInfo, Marketo | Solving complex RevOps problems for U.S. GTM teams
- Role
- Analyst at The Hackett Group Inc.
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Mallick Bhagyashree
Experienced with Pardot B2B marketing tool, extensively working on creating of Campaigns, Prospects, Dynamic List, Dynamic Content, Email Templates, Layout Templates, Forms, Landing Pages, Configuring Custom Fields, and Scheduling Emails as per business needs.Website Link: https://mallick-bhagyashree-crm-5tlqz5j.gamma.site/
Experience
Analyst
Apr 2023 — Present · Hyderabad, IN
As a CRM Analyst at The Hackett Group, I manage end-to-end Salesforce and ZoomInfo operations to support sales, marketing, and campaign execution for U.S-based teams. My role is focused on lead management, campaign operations, and CRM data quality to ensure seamless GTM processes.Key Contributions:Imported and validated thousands of contacts and accounts using ZoomInfo, LinkedIn, and secondary research.Managed lead assignment workflows from website forms, chatbots, and marketing campaigns in Salesforce.Built and executed targeted Salesforce campaigns and maintained lists for events, webcasts, and outreach.Created weekly dashboards and performance reports covering leads, opportunities, meetings, and revenue metrics.Executed end-to-end Marketo campaigns including email creation, segmentation, targeting, and A/B testing.Built and optimized Smart Lists, Smart Campaigns, Trigger Campaigns, and Email Programs.Customized responsive email templates, forms, Scoring, and campaign flows using Marketo.Analysing campaign performance and reported key metrics: open rates, CTR, bounce rates, and conversions.Used Data Loader for bulk uploads and maintained CRM hygiene by cleaning records, closing outdated activities, and merging duplicates.Collaborated cross-functionally with sales and marketing teams to deliver clean, actionable CRM data.
Education
Pendekanti Institute of Management
Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General
2019 — 2021
Osmania University
Bachelor of Commerce, COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES
Osmania University
Master of Business Administration, Human Resources Management/Personnel Administration, General
St. Joseph Jr. College
High School Diploma, CEC
Vidya Bharathi High School
High School Diploma
Vidya Bharathi English School - India
Bachelor of Commerce - BCom, computer
2017 — 2019
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