Sruthi Malla
Principal Digital Customer Success Strategist @ Gainsight | Onboarding, Adoption & Retention | Practical DCS Frameworks + Playbooks | Blogger and Speaker | GrowthX’23 | | Top 100 CMA ’24 | Perplexity Fellowship ’25| PLG
- Role
- Perplexity Business Fellow\'25 at Perplexity
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sruthi Malla
I’m Sruthi, a Principal Digital Customer Success Strategist at Gainsight, passionate about transforming Digital CX into a growth engine for SaaS.Over a decade, I’ve built scalable customer journeys across onboarding, adoption, and retention - blending in-app, email, education, and community touchpoints. My work is at the intersection of customer psychology and digital scale, helping companies drive measurable adoption, retention, and expansion.2026 is big for me. I finally wanted to get rid of my writers block by challenging myself to share consistently -> Real wins & honest lessons from Digital CX trenchesFrameworks & playbooks for PLG adoption at scaleFresh insights on customer engagement, automation, and digital journeysRecognized as a Top 100 Customer Marketing Advocate (2024) and Perplexity AI Business Fellow (2025), I believe in sharing openly so others can learn, build, and level up.If you’re in SaaS, CS, or PLG, and care about scaling customer success with digital-first strategies - you’ll feel right at home here.
Experience
Perplexity Business Fellow\'25
Feb 2025 — Present
Education
Rajiv Gandhi University of Knowledge Technologies (IIITN)
Bachelor's degree, Mechanical Engineering
2010 — 2016
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