Malissa Loffler-Laws
Child of God. Rotarian. Board Member. Speaker. Philanthropist
- Role
- Head of Sales at Optamark Graphics
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Malissa Loffler-Laws
The master has failed more than the novice has tried\"- Author unknown I live by this quote as I was once the novice and eager to learn but green and unknowing. My drive and sheer determination led me through an interesting career path and ultimately allowed me to embrace my role within the sales realm and I am grateful to be able to now share my experiences and wisdom with my team and those I encounter throughout my professional journey. I would love the opportunity to connect and perhaps help you or learn from your perspective. We all have a contribution to make. Happy Selling!
Experience
Head of Sales
Oct 2025 — Present · US
Build and lead a high-performance sales team focused on enterprise and mid-market clients* Create and Oversee the full revenue cycle—from prospecting frameworks to closing strategies and account expansion* Develop go-to-market initiatives for verticals including healthcare, retail, construction, real estate, hospitality, and events* Strengthen client engagement through Optamark\'s tech-enabled storefronts, fulfillment programs, and custom-branded product solutions* Partner cross-functionally with production, supply chain, and creative teams to deliver consistent branding across all touchpoints* Implement scalable sales systems, automation, and KPIs to improve speed, accuracy, and client satisfactionKey Achievements:* Implemented a structured outreach + follow-up framework that increased qualified pipeline volume- Helped multiple clients increase response rates by 40% with optimized campaign design and targeting.* Improved team close rates through refined discovery, value articulation, and objection-handling training* Enhanced customer retention through proactive communication and upsell strategies aligned with brand needs* Contributed to accelerated growth in targeted verticals by aligning product capabilities with client demand
Education
Virginia College Austin
CCMA, CPT, Medical Assisting and Medical Office Management
2011 — 2013
Penn Foster University
Professional Consulting, Meeting and Event Planning
2003 — 2004
Skills
- Competitive Analysis
- Start-Ups
- SEO
- Market Research
- Online Advertising
- B2b
- Management
- Business Development
- Digital Marketing
- Event Planning
- Public Speaking
- Advertising
- Strategic Planning
- Marketing
- Social Media
- Leadership
- Program Management
- Social Networking
- Marketing Strategy
- Social Media Marketing
- Training
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