Malini Vittal
Consultant and Advisory Board Member @cKinetics
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WORK HISTORY
Consultant and Advisory Board Member @cKinetics
ROI-focused product roadmap, direction, and GTM strategy to scale the business globallyOrganization design to establish customer success and data science teams
EDUCATION
Indian Institute of Technology, Madras
MS, Applied Mathematics
Meenakshi College For Women
Bachelor of Science (BS), Mathematics
University of Maryland - Robert H. Smith School of Business
Master of Business Administration (MBA), Marketing and Finance
University of Maryland
MS, Operations Research and Finance
ABOUT MALINI VITTAL
I am an ROI-focused Senior Product and Analytics Leader with an unrivaled ability to set clear product direction and vision. I create analytically driven customer engagement products aligned with business objectives. I define mission and connect market trends, data, AI, digital experience, and product strategy to fuel innovation and enhancements to drive retention and growth. I partner with cross-functional stakeholders, building alignment with all parties to lead strategy, data science, and AI-driven product introductions. Results-driven analytics & data science leader with 20+ years’ experience, shaping and launching analytic products, leveraging diverse data tools to champion innovative strategies, and building high performing data operations team. Contributed to over $1B in revenues by delivering measurable ROI strategy, cross-channel insights, and monetizing data insights for growth. Pioneered organization-wide data strategy, influencing a data-driven culture at all levels of the organization and demonstrating unparalleled expertise in solving abstract problems and predicting customer behaviors. Achieved an 88% increase in monthly customer engagement across career. Awarded multiple patents and prestigious accolades for thought leadership in data strategy and operations across global teams. Orchestrated data visualization capabilities for service and sales teams via automated AI-driven dashboards that monitored customer performance, offered personalized campaigns and sales recommendations, and facilitated cross-capability team collaboration on a single data platform while managing the data governance. Resulted in over $20M revenue growth. Influenced budget and crafted impactful stakeholder pitches. Developed methods to capture first data of customers and synthesized actionable insights from raw data, enabling cross-channel customer insights and engagement automation. Translated complex data into digestible insights for business leaders, boosting revenue by $100M across 4 product lines at Gartner. Built diverse, high-performance data organization of 450 employees with teams across India, Singapore, Australia, London, and the United States. Established L&D for team on various technologies (SQL, NoSQL, MATLAB, SPSS, PBI, Google Analytics, Looker Studio, Python, R, Salesforce, Tableau, cloud tech), facilitating the company\'s growth from less than $1B to over $4B.Areas of expertise:Customer Insights | Customer Engagement | Retention | Growth | Cross-functional Collaboration | Marketing Analytics | SaaS Solutions | Marketing Technology
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