Malini Nair
Content Strategy I User Operations I Community l Growth
- Role
- Head, User Operations & Community at 字节跳动
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Malini Nair
I\'m a Bytedancer and by the virtue of that, not only am I learning every day, but also am the harbinger of anything new to the world of internet and social media. Since I have been working with the digital business for over a decade now, that\'s the only language I speak. From content strategy to community building and customer focused growth it\'s been busy. I really love what I do, especially meeting and collaborating with a crazy bunch of people from across the world. Feel free to reach out if you want to talk about content strategy, customer growth or building communities.
Experience
Head, User Operations & Community
May 2021 — Present · Mumbai, IN
In my current role as a community led growth strategist my work revolves around-1.Effortlessly increasing user base (organically) in the most cost-effective way; use existing customers to drive WOM growth.2.Enhance user engagement; retain customers and improve their lifetime value.3.Mapping user journey4.User generated marketing through high quality user generated content.5. Build differentiated content based on user research and insights.6. Plan and strategize operations according to company goals.I collaborate extensively with marketing,editorial,product managers and other stakeholders.
Education
MICA | The School of Ideas
Advanced Certificate Program, Digital Marketing and Communications
2020 — 2021
Asian College of Journalism
Master of Arts - MA
2007 — 2008
Mount Carmel College, India
Bachelor of Arts - BA
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