Malinda Appel Mekles
Senior Director of Product Development @Nest New York
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WORK HISTORY
Senior Director of Product Development @Nest New York
New York, NY, US
Create vision and deliver strategic direction for new product development and innovation to catalyze market relevancy from behind the scenes within fragrance category. Lead execution of creative and technical processes from ideation and formula development to commercialization and launch. Drive business expansion through development of marketing calendars based on launches and initiatives. Execute strategies with oversight over technical IP, proprietary raw material blends, stories, and clean and free of claims.
EDUCATION
Grasse Institute of Perfumery
Certification
Fashion Institute of Technology
Associate Degree, Fashion Merchandising Management
Fashion Institute of Technology
Bachelor of Science (BS), Cosmetics & Fragrance Marketing
Institute for Integrative Nutrition
Health Coach
SKILLS
ABOUT MALINDA APPEL MEKLES
Senior-level product development leader with passion for utilizing creativity and finely tuned business acumen to drive innovation, craft strategies, and catalyze brand growth. Expert in identifying market trends and developing roadmap for brand evolution and transformation. Product owner with oversight for full lifecycle product development from ideation and formulation through commercialization, launch, and post-launch strategies.
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