Malina Johnson

About Malina Johnson

I\'m a mission-driven AI leader and global marketing executive with a proven track record delivering $21B+ annual revenue through global brand transformation and innovative full-stack GTM strategies. Expert in hardware / software / services ecosystem acceleration, frontier LLM/AI technology, and customer-led storytelling to drive adoption across F500. Spearheaded AI transformation for Microsoft’s GTM portfolio, 0->1 AI product launches including the world\'s first live LLM engaging millions of users and earning $3B+ in earned media value. Best known for marketing innovation, category creation, and agile campaign experimentation at global scale from broad consumer adoption to policy stakeholders to niche influencer audiences.I pioneered the Copilot brand and GTM strategy across the company. This included the development of the Copilot brand strategy and driving the GTM strategy for the world\'s first AI mobile app and Super Bowl campaign. Prior to Microsoft, my background as Executive Vice President of Waggener Edstrom Worldwide gave me a unique understanding of how to curate a brand’s narrative across all audiences including policy stakeholders. I have extensive experience driving category leadership strategy, global product launches including the first Surface, the HoloLens, and first LLM AI release from Microsoft, as well as launching the world\'s first AI PC across the global ecosystem. I\'ve also led M&A marketing strategy including the acquisitions of Groove, Tellme, Skype, and LinkedIn.I graduated with honors and hold an International MBA from Thunderbird, ranked #1 international business school in the world, in addition to working on the ground in 11 markets globally.

Experience

1. Gm Global Copilot Ai Gtm

   Microsoft

   Mar 2022 — Present · Redmond, WA, US

Education

• University of Montana

  Bachelor of Arts (B.A.), Organizational Communications

• Thunderbird School of Global Management

  Master of Business Administration (MBA), International Business

  2012 — 2014

Skills

• Speech Writing
• Content Strategy
• Analyst Relations
• Strategy
• Reputation Management
• Public Affairs
• Thought Leadership
• Marketing Communications
• Crisis Communications
• Strategic Communications
• Social Media Marketing
• Public Relations
• Internal Communications
• Media Relations
• Corporate Communications
• Crisis Management
• Message Development
• Communication Training
• Strategic Counsel