Malina Andre

About Malina Andre

I’m an e-commerce, merchandising, marketing, and program management professional with over a decade of experience driving growth and leading large-scale initiatives at Amazon and Wayfair. My expertise spans digital merchandising, project and program management, trend forecasting, vendor relations, and offsite campaign management—including email and SMS. I’ve built and led teams, streamlined operations through new tools and processes, and delivered measurable sales impact across categories and channels.I’m passionate about creating seamless customer experiences, building strong partnerships, and approaching challenges with both creativity and data-driven strategy. With a focus on thoughtful execution and continuous improvement, I thrive at the intersection of merchandising, marketing, and technology.In my free time, I channel my creativity into interior design—curating modern, timeless spaces layered with personal detail.Open to full-time, contract, or freelance opportunities. Connect with me at m••••••••@gmail.com

Experience

1. Senior Product Marketing Manager, Offsite Campaigns & Navigation

   Amazon

   Mar 2025 — Present

   In my role I lead offsite program management for Amazon Business flagship education events—Back to School (US/EU) and End of School Year—owning multi-channel execution across email, push, onsite, and navigational ingress. These campaigns represent some of the largest offsite traffic drivers of the year, requiring close coordination with Creative, Product, and Localization teams to develop, QA, and launch 110+ email campaigns and 34 push notifications across 5 locales (US, UK, DE, FR, IT). I also support Federal Fiscal Year End, Prime Day, Labor Day, Cyber Week (BFCM) initiatives. In addition to overseeing targeted email programs for CPS and SSR audiences, I manage the navigational ingress process across all Amazon Business to ensure customers seamlessly discover promotions and timely content as soon as they land on the site. I own push notification strategy end-to-end—spanning copywriting, localization, QA, deployment, and reporting—and leverage segmentation, A/B testing, and performance analytics (CTR, opt-outs, spam %, OOTC, TTR, iOPS) to optimize personalization, increase engagement, and drive measurable improvements in campaign performance.

Education

• Quinnipiac University

  Bachelor’s Degree, Communication and Media Studies

  2009 — 2013

• Babson F.W. Olin Graduate School of Business

  Certificate of Advanced Management (Marketing), Marketing

Skills

• Digital Media
• Instagram
• Sql
• Pinterest
• Hootsuite
• Google Docs
• Twitter
• Facebook Marketing
• Project Management
• Wordpress
• Leadership
• Outlook
• Microsoft Office
• Digital Marketing
• SEO
• Facebook
• Google+
• Networking
• Cross-Functional Communication
• Google Analytics
• Powerpoint
• Microsoft Excel
• Microsoft Word