Malin Persson
Global Brand & Engagement Manager, Creative Product Group B2b @Adobe
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WORK HISTORY
Global Brand & Engagement Manager, Creative Product Group B2b @Adobe
In this role I develop the narrative, strategy and presence for Creative Cloud B2B, specifically to our business audience, inc. Decision Makers and Creative End-users. My focus is on Field Activation and Customer Engagement- Develop the B2B Creative Product Group presence at flagship Brand Moments & Conferences - Drive Partnership with Comms for Customer Activations & Stories - Develop Scalable Messaging & Content Frameworks for Field & Geo/Regional teams - Partner with PMM & Sales for Hero Messaging at Field Activations - Drive Agency Strategy & Engagement specifically for Field Activation - Partner on Global Content & Campaign Strategy initiatives
SKILLS
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