Malika Bowling
- Role
- Search Engine Optimization Manager at Butler Automotive Group
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Malika Bowling
Digital marketer with fifteen years\' experience combined with exceptional project…
Experience
Search Engine Optimization Manager
May 2022 — Present
Drive traffic and increase sales through on page and off page SEO Manage SEO content for 10 Dealerships in the Southeast US, influencing views Responsible for Technical, On Page and Off Page SEO Ranked organic content above competitor paid ads,(equivalent to $10k/ month ad spend) Liaise with Executive team to conceptualize content ideas and SEO Strategies Created SEO Best Practices document for website vendors (Cox Automotive) to follow (Technical and SEO guidelines) impacting nearly 1 million monthly visitors Develop Monthly Newsletters (open rate of approximately 45%) for readers Improve website performance utilizing research tools SEMRush and Google Analytics Reviewed and optimized sites to improve keyword targeting strategies, website architecture and content Performed in-depth analysis of 10 sites, resulting in a 10 -15% increase in web traffic Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics Recommended changes to website content and improvement for target keywords. Approximate 50% increase, then landing in the top 10 position in 3-4 months
Skills
- Content Strategy
- Public Relations
- SEO
- Social Media Outreach
- Blogger Outreach
- Email Marketing
- Press Releases
- Event Management
- Marketing
- Newsletters
- Strategy
- Copywriting
- Management
- Digital Marketing
- Blogging
- Market Research
- Social Media Strategist
- Publicity
- Brand Development
- Social Networking
- Social Media Marketing
- Photography
- Blogger
- Advertising
- Social Media
- Writing
- Content Development
- Online Marketing
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