Malika Bethea

About Malika Bethea

I’m a passionate marketing leader with over 10+ years of experience driving growth…

Experience

1. Sr Manager Marketing & Program Operations

   Entrepreneur Works

   Dec 2017 — Present · Philadelphia, PA, US

   Entrepreneur Works is a Community Development Financial Institution (CDFI) dedicated to empowering small business owners through technical training, financial literacy, andaccess to funding.Spearheaded marketing strategy and program operations to align brand positioning,digital engagement, and community outreach with organizational goals, to drivesustainable growth for entrepreneurs.• Developed and executed 60+ high-impact learning and development programs, byproviding technical assistance, financial literacy education, and loan readiness trainingfor small business owners.• Boosted website traffic by 38.6% through strategic content marketing, creating SEO-optimized articles, video content, and visual storytelling assets using Canva, InVideo,and FlexClip.• Enhanced internal and external communications, developing strategic messaging thataligned executive leadership, donor outreach, and stakeholder engagement, promotingbrand consistency and collaboration.• Implemented data-driven email marketing strategies, successfully achieving a 43% openrate and 20% conversion rate through targeted segmentation, personalized content, andautomation using Mailchimp.• Led end-to-end B2B marketing campaigns across Google Ads, Facebook/Instagram,and Mailchimp, strategically increasing brand visibility, customer engagement, andsecuring over $1.2M in loan funding through optimized digital marketing initiatives.• Managed cross-functional marketing workflows using Google Workspace, Slack, Buffer,and Google Sheets, ensuring streamlined content distribution, campaign execution, andperformance tracking.• Mentored interns and junior marketing staff, promptly providing training on digital toolsand marketing best practices to enhance campaign delivery and team collaboration.