Malik Hussain

About Malik Hussain

I am a results-driven Digital Marketing Specialist with proven expertise in Search Engine Marketing (SEM), Google Ads, and Microsoft Ads. I build and optimize campaigns that consistently deliver measurable ROI.Over the years, I have achieved the following: Attained a 4x–6x Return on Ad Spend (ROAS) on multiple campaigns. Reduced Cost Per Click (CPC) by over 30% while maintaining lead volume. Scaled campaigns to generate over qualified leads per month. Increased Click-Through Rate (CTR) by 40% through continuous ad copy testing and A/B experiments. My strength lies in creating comprehensive SEM strategies that encompass keyword research, ad copywriting, bidding strategies, budget allocation, and performance tracking utilizing tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console. I focus on ensuring that every campaign delivers not only clicks but also tangible results.In addition to paid ads, I have experience with WordPress and WooCommerce to enhance landing page experiences, optimize conversion funnels, and ensure accurate tracking—because effective ads require great destinations.

Experience

1. Senior Campaign Manager

   iOPEX Technologies

   Jan 2024 — Present · Chennai, IN

   Campaign Strategy Development Design and implement PPC strategies aligned with clients\' or company\'s business goals and target audience.* Keyword Research Conduct thorough research to identify high-performing keywords and phrases that will drive traffic and conversions.* Ad Creation and Optimization Develop compelling ad copy and creatives for different PPC platforms (e.g, Google Ads, Bing Ads, social media) and continually optimize for better performance.* Budget Management Allocate and manage budgets effectively, ensuring optimal spend distribution across campaigns and platforms.* Performance Tracking and Analysis Monitor and analyze campaign performance metrics (e.g, CTR, CPC, conversion rates) using tools like Google Analytics and platform-specific dashboards.* A/B Testing Conduct A/B testing on ad copy, landing pages, and bidding strategies to improve campaign effectiveness.* Bid Management Adjust bids and strategies based on performance data and market conditions to maximize ROI.* Reporting Generate regular performance reports for stakeholders, providing insights and recommendations based on data analysis.* Competitor Analysis Keep track of competitors\' PPC strategies and industry trends to identify opportunities and threats.Compliance Ensure all ads comply with platform policies and legal regulations to avoid penalties or ad disapprovals.* Troubleshooting Address and resolve any issues related to ad delivery, performance discrepancies, or account management.* Continuous Learning Stay updated with the latest PPC trends, tools, and best practices to continually refine and improve strategies.

Education

• National College of engineering

  Bachelor of Engineering - BE, Mechanical Engineering

• S.Shunmuga sundara nadar Hr.sec school

  Sslc

• L.k higher secondary school.

  Hsc