Malhar Patil

About Malhar Patil

Currently I am working in APTEAN as a Marketing Operations Analyst. Experienced…

Experience

1. Marketing Operations Analyst

   Aptean

   Dec 2022 — Present · Bengaluru, IN

   Manage, and track multi-channel marketing programs using multiple Marketing Automation platforms(Adobe Campaign Classic & Marketo)- Familiarity with A/B test and define winning criteria automatically and manually using two strategies, with Random sample and Email program features. Deliver emails that are proofed, accurate and in-line with other best practices- Work with marketing, business development and sales to coordinate campaigns and ensure effective communication streams to target segments- Analyze and report on email campaign performance, communicate results and implement improvement recommendations- Ownership on assigned projects end to end activities and making sure on the error free deliverables- Monitor automation KPIs and transformation agenda. Defines and executes strategic initiatives to realize automation objectives- Familiarity in creating lead score module for every leads in Marketo, created different scoring model like behavioral and demographic scoring program in marketo- Developing and effectively executing Engagement/nurture programs campaign to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded

Education

• SVS Bellubbi College Saundatti

  Bachelor of Commerce (B.Com.), Marketing

  2009 — 2011

Skills

• Social Media Marketing
• Powerpoint
• Marketing Research
• Search Engine Optimization (SEO)
• Online Advertising
• Market Analysis
• Email Marketing
• Online Research
• Online Marketing
• Online Lead Generation
• Google Analytics
• Pay Per Click (Ppc)
• Market Planning
• Digital Marketing
• Market Research
• Google Adwords
• Ms Excel Pivot Tables
• Competitive Analysis