Malene Mandrup Therkelsen
- Role
- Product Marketing Manager, Supply Shaping at Lyft
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Malene Mandrup Therkelsen
Experienced product marketer and strategist with a diverse background of expertise in…
Experience
Product Marketing Manager, Supply Shaping
Jan 2023 — Present · Santa Monica, CA, US
Develop and drive the go-to-market strategy of our Unified Earnings Signal products, helping drivers plan their driving strategy and reach their earnings goals, ultimately increasing driver hours. • Embrace a test and learn approach with our marketing in parallel with the product roadmap to validate how we bring the Unified Earnings Signal products to market persuasively. • Launched first time engagement and lifecycle campaigns to support the rollout of Incentive Choice for Ride Challenges to all drivers, achieving above benchmark email open rate 38%(vs 26% avg) and click rate 7.1%(vs 4.3% avg) and improving drivers’ sense of flexibility over their driving plans. • Led the launch of an earnings privacy feature to all drivers through a 3 variant in-app messaging test, closing a competitive gap with Uber and helping drivers feel they have control over when their earnings are displayed.
Education
Rosborg Gymnasium
STX, Mathematics, Social Science and Business Economics
2009 — 2012
Danmarks Medie- og Journalisthøjskole
Bachelor's degree, Media Production and Management, 3.5 GPA
2015 — 2018
California State University-Long Beach
Bachelor's degree, Business, Marketing and Communication
2017 — 2017
California State University-Long Beach
Master of Business Administration - MBA, Innovation and Entrepreneurship, 4.0 GPA
2018 — 2020
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