Malenda Shahane
Senior Vice President, Senior Manager Healthcare Marketing Strategy @UMB Bank
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WORK HISTORY
Senior Vice President, Senior Manager Healthcare Marketing Strategy @UMB Bank
Develop and implement overall marketing communication strategy for UMB Healthcare Services (HCS) a division of UMB Bank. UMB HCS delivers healthcare payment solutions including custodial services for health savings accounts (HSAs) and private label, multipurpose debit cards to insurance carriers, third-party administrators, software companies, employers and financial institutions. UMB gained a leadership position when it became one of the first banks to market Archer Medical Spending Accounts in 1996. Today, UMB HCS is one of the top 10 HSA custodians in the country with account holders throughout the nation. My goals are to continue to help grow UMB HCS by- creating marketing plan and budget outlining and prioritizing marketing initiatives - positioning HCS team as thought leaders on the topics of healthcare reform and healthcare payments - developing actionable leads through content and interactive marketing activities - handling all aspects marketing including email, web, social media, video, trade show, sales collateral and more - Ensure consistency of brand - Gather and analyze customer insights through segmentation marketing
EDUCATION
Webster University
M.A., Marketing
Duke University - Continuing Studies
Duke Digital Media and Marketing
University of Missouri-Columbia
B.A., English
SKILLS
ABOUT MALENDA SHAHANE
I am a senior-level marketing professional with strong strategic planning abilities…
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