Malena Halle
Senior Marketing Program Strategist @Youth Marketing Connection
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WORK HISTORY
Senior Marketing Program Strategist @Youth Marketing Connection
Los Angeles, CA, US
Drives the strategy, planning, and management of new and ongoing client marketing campaigns- Is a key point of contact between YMC’s account team and Fortune 500 clients- Keeps projects running on-time and under budget, aiming to exceed KPIs and expectations- Oversees the recruitment of national team(s) of ambassadors based on unique brand criteria- Builds and maintain collaborative relationships with influencers, clients, and internal team- Manages day-to-day activities of junior internal employees and ambassadors- Acts as a Community Manager for YMC social media platforms
EDUCATION
UC Santa Barbara
Bachelor of Arts - BA
ABOUT MALENA HALLE
A marketing and creative strategist currently overseeing programs in experiential marketing, influencer strategy, and social media campaigning. With a strong foundation in account management and luxury event planning, I specialize in crafting innovative campaigns that resonate with Gen Z audiences. Combining a deep understanding of emerging trends, cultural movements, and digital engagement, I strive to create memorable brand experiences that drive both engagement and conversion. Passionate about storytelling and strategic innovation, I bring a data-driven approach to every project, ensuring brands not only connect with but inspire the next generation of consumers.
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