Malcolm Wever
Senior Marketing Manager | Paid Media Lead | Growth Marketing | Programmatic - SEM - Paid Social - Demand Generation | Fintech - DTC - B2B
- Role
- Paid Marketing Lead at Valtech Union
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Malcolm Wever
With over 14 years of experience in growth marketing, I bring a proven track record of driving business results through strategic, data-informed decision-making. I specialize in leading integrated, multi-channel marketing strategies—combining full-funnel programmatic media with precision budget management to achieve both brand awareness and performance objectives.My approach is rooted in cross-functional collaboration, aligning creative, analytics, and external partners to deliver cohesive and impactful campaigns. Leveraging market research and performance analytics, I uncover optimization opportunities and shape broader marketing strategies that support long-term business goals. Known for blending analytical rigor with creative thinking, I ensure marketing efforts are not only measurable but also aligned with organizational priorities.
Experience
Paid Marketing Lead
Oct 2025 — Present · Charlotte, NC, US
Contract consulting role focused on cross-channel media performance: uncover what’s working, why it’s working, and what to do next. Supporting campaigns from brief to launch to optimization, owning measurement readiness (tracking/QA) and scalable reporting across diverse client KPIs. Turning complex performance and data signals into straightforward stories that improve planning and buying decisions.
Education
Appalachian State University
Bachelor's degree, Communications: Advertising & Marketing Minor
2007 — 2011
Skills
- Customer Service
- Digital Media
- Public Speaking
- Marketing
- Online Marketing
- Digital Strategy
- Microsoft Excel
- Mobile Marketing
- Presenting Proposals
- Microsoft Office
- Sales
- Online Advertising
- Online Campaign Management
- Project Management
- Creative Problem Solving
- Competitive Analysis
- Mobile Advertising
- Creative Direction
- Client Liaison
- Sem
- Event Planning
- Multi-Channel Marketing
- Account Management
- Targeted Advertising
- Advertising
- Digital Marketing
- Keyword Research
- Behavioral Targeting
- Social Media
- Advertising Sales
- Research
- Analytics
- Public Relations
- Retention Strategies
- Social Networking
- Social Media Marketing
- Google Adwords
- Leadership
- Search Engine Marketing (Sem)
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