Malcolm Teyang
Digital Transformation Analyst @Accenture Song
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WORK HISTORY
Digital Transformation Analyst @Accenture Song
As a Digital Transformation Analyst, I support clients across industries in reimagining their customer experience, marketing, and business operations through innovative digital solutions. Working at the intersection of strategy, technology, and creativity, I contribute to the design and implementation of data-driven, human-centered transformation programs.My role includes:• Analyzing business challenges and identifying (digital) opportunities• Supporting the development of CX and digital marketing strategies• Collaborating with cross-functional teams to deliver scalable, tech-enabled solutions• Assisting in the rollout of new platforms and tracking performance metrics• Helping clients drive user adoption and long-term impact through change managementWhat makes the role exciting• You\'re often close to the client, learning about their industry and helping solve real challenges• You get exposure to cutting-edge technologies and tools, and work within cross-functional teams• As an analyst, you\'re expected to be curious, proactive, and versatile Passionate about storytelling, innovation, and cultural relevance, I strive to create work that connects brands with people in meaningful, measurable ways.Advisory / Consulting: Experience & Marketing, Growth & Product Innovation, Design & Digital ProductsAccounts: 3 Fortune Global 500 German companies (2025 ranking), 1 German retailer (20+ billion EUR revenue in FY 23/24)Client delivery: Maintained +90% chargeability over 10 consecutive quarters, reflecting strong client trust, reliability, and performance-Accenture Song is the world\'s largest tech powered creative group. We help businesses grow into the future by creating relevance for their customers today. And we do it with a unique blend of technology, creativity, and business, all working in harmony.Business consultancy, creative agency and tech powerhouse, Accenture Song recorded $19 billion in revenue in the 2024 fiscal year.
EDUCATION
Baruch College
Semester Abroad - Exchange Program
ESCE International Business School
Semester Abroad - Exchange Program
Emlyon Business School
Master's degree, Digital Marketing and Data Science
The Berlin School of Economics and Law
Bachelor’s Degree, International Business Management
East China Normal University
Exchange Program
Lycée Français Fustel de Coulanges
High School Diploma, Economics & Social Sciences
ABOUT MALCOLM TEYANG
I’m a marketing and brand stategy professional at Accenture Song, based in Munich, Germany supporting clients in automotive, luxury, and retail in shaping strategies that connect brand, customer experience, and business growth. My work focuses on defining brand positioning, designing meaningful customer journeys, and translating insights into marketing strategies that are both relevant and commercially grounded. My focus areas: • Brand & marketing strategy • Lead management & lifecycle marketing • Digital-first activations & experience innovation • Campaign planning, performance tracking & continuous optimization • Building alignment across creative, strategy & commercial goals From supporting innovation initiatives at Dior to delivering CX and lead strategies for automotive brands, I bring a broad perspective across PR, digital transformation, and performance marketing. My work is shaped by curiosity, analytical thinking, and a drive to make strategy actionable and relevant. I’m fluent in English, German, and French and have lived in five countries, an experience that has shaped how I collaborate, adapt, and think across markets and cultures. Long-term, I’m working toward a leadership role where I can help shape how marketing drives opportunity, value, and relevance. Let’s connect if you\'re working at the intersection of strategy, creativity, and business. I’m open to international opportunities and relocation for the right role or challenge.
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