Malcolm Henderson

About Malcolm Henderson

Malcolm leads upstream innovation and long-term growth strategy for the Charmin brand at Procter & Gamble. In this role, he oversees the development of major product and category initiatives across the Charmin portfolio: including Charmin Ultra Strong, Charmin Essentials, and Charmin Ultra Gentle, along with category upsizing strategy, Club growth platforms, and the expansion of visible innovation.He partners closely with teams across R&D, Product Supply, Finance, Sales, and Legal to ensure initiatives are commercially viable, technically sound, and positioned to deliver sustainable growth. Throughout his tenure at P&G, Malcolm has helped lead both innovation and current business agendas across a $3B+ portfolio, contributing to consistent overdelivery and major initiative launches expected to unlock $50MM+ in incremental growth.His work blends consumer insight, financial rigor, and commercial storytelling to strengthen brand superiority and drive retailer adoption.Beyond the business, Malcolm is passionate about building culture and developing people. He serves in leadership roles within Brand Culture and AALN (African Ancestry Leadership Network), mentors emerging talent, and helps create moments that energize and connect the organization.Before joining P&G, Malcolm led teams and operations at Crossroads Church, where he developed a leadership style grounded in emotional intelligence, communication, and the ability to inspire large audiences. Those experiences continue to shape how he leads teams, communicates vision, and builds environments where people can thrive.

Experience

1. Brand Director, Charmin

   Procter & Gamble

   Jul 2024 — Present · Cincinnati, OH, US

   Scope• Lead upstream innovation and long‑term growth architecture for the $3B+ Charmin brand, overseeing product innovation, format expansion, and national commercialization strategies.Key Impact• Leading development of a $340MM+ innovation pipeline across major product and format initiatives.• Designed commercialization strategy enabling Forever Roll expansion from DTC to national retail distribution.• Built multi‑year category upsizing strategy (Mega → MegaXXL formats) unlocking long‑term growth across retail channels.• Developed Club growth strategy across Costco, Sam’s Club, and BJ’s through FY2030.Additional Contributions• Aligned cross‑functional teams across R&D, Product Supply, Finance, and Sales to advance initiatives through stage‑gate innovation processes.• Defined product superiority frameworks used to guide messaging, packaging, and retail selling narratives.• Serve in leadership roles within Family Care Brand Culture and AALN (African Ancestry Leadership Network), strengthening employee engagement and organizational connection.

Education

• Northern Kentucky University

  Bachelor of Science (B.S.), Major: Business Management

  2010 — 2014

• Northern Kentucky University

  Master of Business Administration (MBA)

  2014 — 2016