Malcolm McCassy

About Malcolm McCassy

As a consultant, I’ve worked closely with leaders in a competitive landscape running multimillion-dollar companies along with some of the most iconic athletes and talents of all time.Typical weeks consisted of developing strategies and internal programs for go-to-market, and long-term athlete retention, while leading a new crossover movement, building strong communities, bridging the gap between music, culture, and sports to grow market opportunity across channels like NBA, NFL, Boxing, UFC, Skate, Surf, BMX, Cycling, Snowboarding, X Games, Motocross, Music, F1, and Moto GP, opening sales growth in the millions through new and existing distribution and retail channels.As the brainchild behind the global underwear brand, Ethika, I helped take the brand from ideation to global recognition, both D2C and B2B, contributing to all verticals within the brand, from creation to product ideation, building a culture, in addition to raising strategic capital to continue scaling the disruption of this new category.These days my drive continues through consulting on multiple projects across all verticals, as one of my greatest passions is being able to use my years of experience and bring a unique perspective to help others.

Experience

1. Founder X CEO

   Initial Friends Brand Consulting

   Jan 2016 — Present · US

Skills

• Advertising
• Action Sports
• Management
• Sports Marketing
• Fashion
• Music Marketing
• Leadership
• Strategy
• Sales
• Athlete Marketing
• Customer Relationship Management (Crm)
• Concept Development
• Brand Awareness
• Social Media Marketing
• Marketing Strategy
• Communication
• Sponsorship
• Art Direction
• Marketing
• Product Development
• Sports
• Public Relations
• Brand Development
• Crm
• Competitive Analysis
• Creative Direction