Malcolm MacKenzie
EVP Brand Strategy at Spectrum Science - Spectrum Science is a GHMC company
- Role
- EVP Brand Strategy at Spectrum Science
- Location
- Scarsdale, NY, US
- LinkedIn followers
- 500 followers
About Malcolm MacKenzie
Summary of QualificationsMalcolm\'s 25+ years of agency experience have been focused on developing insights and strategy for a veritable “Who’s Who” of Fortune 500 companies. His broad range of experience extends across major business areas that include pharmaceutical, health & beauty, food & beverage, household, automotive, telecommunications and industrial communications. Malcolm began his career in Canada, with the first 10 years focused on various Procter & Gamble brands, learning insight and strategy, and eventually working within the organization to teach strategy and copy evaluation. After transferring to the US, Malcolm spearheaded projects for clients such as 3M, J&J, Novartis, GSK, Merck, and Boehringer Ingelheim. His healthcare professional/consumer experience includes the marketing of arthritis, cardiology, CNS, vaccines, rare/orphan and respiratory brands. Malcolm is a graduate of the Communication and Advertising Accredited Professional Program and Centennial College\'s Advertising Program, Toronto, Canada.Professional ExperienceAdvertising Agency account management, new business, strategic planning, brand planning and account planning. Provide strategic consulting services to agency clients developing/executing consumer and professional communication plans. Prepare responses to RFPs and develop new business presentations. Experience with customer journey mapping, experience design, running workshops, medical and consumer research moderation.
Experience
EVP Brand Strategy
Sep 2022 — Present
Skills
- Brand Development
- Digital Media
- Public Relations
- Direct Marketing
- Brand Management
- Integrated Marketing
- Marketing Strategy
- Strategy
- Crm
- Advertising
- Corporate Branding
- Interactive Marketing
- Account Management
- Interactive Advertising
- Competitive Analysis
- Creative Direction
- Email Marketing
- New Business Development
- Strategic Planning
- Brand Architecture
- Management
- Market Research
- Customer Insight
- Creative Strategy
- Leadership
- Online Advertising
- Marketing Communications
- Business Development
- Concept Development
- Digital Marketing
- Relationship Marketing
- Marketing
- Mobile Marketing
- Customer Relationship Management (Crm)
- Digital Strategy
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