Malcolm Heath

About Malcolm Heath

I started on the dealership floor. Sales, service, the whole operation - learning how…

Experience

1. Director of Digital Solutions

   VINCUE

   Jul 2022 — Present · Kansas City, MO, US

   Building, leading, and scaling a digital marketing SaaS product, delivering 100% growth in the first 6 months of involvement.• Designed and implemented support management systems and workflows (client engagement standards, on-boarding processes, defined SLA’s, built a client database, established client reporting, etc)• Oversee day-to-day department operations by fostering professional relationships between internal teams and vendor teams, assisted with client engagement and account growth, and facilitated a department merge to combine two digital departments into one, reducing department overhead, and providing a better client experience via a reduction in outreach• Collaborate with sales executives to create sales enablement tools and resources, and act as a SME on any client sales calls.• Implemented employee growth initiatives to drive performance improvement from individual contributors by fostering a mentor/mentee relationship training on key areas of opportunity• Developed and Launched B2B marketing campaigns that increased MQLs by over 70% while maintaining budget efficiency. Decreased average cost per lead by almost 40% and increasing website traffic / brand awareness by over 120%.

Education

• Collin College

  Associate's degree, Business Administration and Management, General

  2016 — 2018

• East Texas A&M University

  Business Administration and Management, General

  2019 — 2021