Maarten A.
Integrated Marketing Change Strategist | Driving Marketing and Advertising ROI | Helping Businesses Rethink Their Marketing Process, Organization and Ecosystems
- Role
- Senior Consultant at Flock Associates
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Maarten A.
Globally recognized Integrated Marketing Communications professional with significant…
Experience
Senior Consultant
Jan 2014 — Present · Charlotte, NC, US
Flock Associates is the first and leading marketing integration and effectiveness company. Clients we have helped with transforming their marketing include McDonald\'s, BAT, Toyota/Lexus, Campbell\'s and many others.We have offices in London, NY and Hong Kong.Flock is designed to help increase marketing effectiveness through better integrated marketing. Flock fixes and fine tunes your integrated marketing resources- Get the best marketing structures (i.e. organization, process, evaluation, remuneration)- Evaluate existing agency ecosystems and when needed, select the right agencies i.e. run agency pitches- Get clients and agencies to work together as an integrated marketing team- Project manage key integrated marketing initiatives e.g. marketing campaigns and launches- Measure marketing effectiveness across all marketing channels (what, how, who with, etc.)We are analytical, consumer centric, honest and impartial. Visit for more details.
Education
SRM Amsterdam
Associate Marketing, Marketing, Advertising, Media
1983 — 1985
Skills
- Marketing Research
- Digital Strategy
- Brand Architecture
- Strategic Planning
- Management
- Social Media Marketing
- Fmcg
- Entrepreneurship
- Market Planning
- Sem
- Customer Insight
- Global Marketing
- Media Buying
- Brand Development
- Marketing Communications
- Social Media
- Brand Management
- Sponsorship
- Content Strategy
- Marketing Strategy
- Online Marketing
- Online Advertising
- Web Analytics
- Creative Strategy
- Integrated Marketing
- New Media
- Leadership
- Media Planning
- Strategy
- E-Commerce
- Advertising
- Mobile Marketing
- Digital Media
- Marketing Management
- Email Marketing
- Crm
- Brand Awareness
- Marketing
- Digital Marketing
- Relationship Marketing
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