Malay Kumar
| Revenue Head | Sponsorship Sales | Branded Content Solution | League Operations | Fundraising | Partnership | Content | Strategy | Licensing & Merchandising |E-sports | Sports Sponsorship | IP | Advertising sales |
- Role
- Global Head - Sponsorship, Partnerships & Operations at Us Premier League
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Malay Kumar
I build revenue engines for media entertainment and sports brands, with a strong track record in branded content solutions, partnerships, sponsorship sales, and strategic alliances across sports, music, digital platforms, and live events. I specialize in creating new business models that unlock sustainable revenue across India and the Middle East, helping media brands launch brand extensions, design high-impact media strategies for premium advertisers, convert content and audiences into scalable monetization platforms, and build long-term partnerships instead of one-off sponsorships. I bring a commercial mindset with a creator’s instinct—combining market intelligence, storytelling, and negotiation to deliver measurable growth—while remaining performance-driven, data-led, self-directed, and focused on turning ideas into profitable systems.Performance-driven, Self-directed, Result-oriented, and Informed decision-maker.
Experience
Global Head - Sponsorship, Partnerships & Operations
Feb 2022 — Present · Dubai, AE
Head of Sponsorship & Strategy for the second largest T20 cricket league in US- Ensure successful development of commercial and marketing Partnership across the league- Manage Marketing, communication & PR for the league- Management of sponsorship budget and fund allocation across commercial division- Establish and maintain relationships with external partners and stakeholders at management level for smooth operations- Ensuring compliance with rules related to league- Grew global viewership of USPL to over 500 million viewers in 3 years.
Education
Kendriya Vidyalaya
Senior Secondary School Examination (10 + 2)
SCMS Cochin School of Business
MBA
University of Allahabad
Bachelor of Arts
Skills
- Sales
- Advertising
- New Media
- Brand Management
- Marketing Strategy
- Competitive Analysis
- Team Management
- Strategy
- Strategic Planning
- Media Planning
- Product Customization
- Digital Media
- Radio
- Television
- Event Management
- Business Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.