Malaya Ibabao
Planning Director at EssenceMediacom
- Role
- Planning Director at Essencemediacom
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Malaya Ibabao
Experienced Digital Marketer with a demonstrated history of working across B2B and B2C…
Experience
Planning Director
Jan 2025 — Present
Lead direct response marketing strategy for Google Pixel in NAMER, managing multi-million-dollar paid media campaigns across multi-channel marketing Drive customer acquisition and ROI optimization, improving conversion rates and lowering CPA through data-driven experimentation.Manage and mentor a team of 8 planners and supervisors, ensuring strategic alignment and operational excellence. Worked cross functionally across Search, Social, Programmatic, Analytics, and Client Services teams.Partner with Google stakeholders to define go-to-market growth strategy across product launches and seasonal campaigns.
Education
University of California, Berkeley
Political Science
2015 — 2017
Santa Monica College
Political Science and Government
2013 — 2015
Skills
- Microsoft Office
- Sales
- Visual Merchandising
- Microsoft Word
- Sales Management
- Customer Service
- Powerpoint
- Microsoft Excel
- Leadership
- Email Marketing
- Pos
- Retail
- Digital Media
- Fashion
- Merchandising
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