Malathi Shetty

Experience

1. Software Tester

   Directi

   Sep 2012 — Present · Andheri, IN

   Projects Undertaken: Search Engine Result Page (SERP)/ No- Results: The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. It refers to links returned, or set of links returned for a search query. Major search engines like Google, Yahoo! and Bing primarily use content contained within the page. Interstitial Ads An interstitial ad is a full-page ad that appears before the actual webpage It displays before a certain content page. It has a link to skip the ad and a count-down message before the ad finishes and auto-redirects visitor back to the original web page. If the visitor clicks on this ad, a new window to the advertiser\'s website will be opened without interfering with the navigation within your website. After viewing the ad, or clicking \"Skip This Ad\" button, the visitor resumes to view the original web page Landing Pages ( Keywords, Ads and Hybrids): They present information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads.

Education

• Navodaya English High School

  High School

  1991 — 2003

• LTIT, Mumbai

  Engineer's Degree

  2003 — 2007

• Yadavrao Tasgaonkar Institute of Engineering Technology

  Bachelor's Degree

  2007 — 2010