Makessa Coulibaly
Associate Planner at WPP Media | COOP Careers Alumni | Baruch Alumni
- Role
- Planning Associate at Wavemaker
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Makessa Coulibaly
Hi! I’m Makessa, a Baruch College graduate with a BBA in International Business and Marketing who loves creative strategy, culture, and storytelling that centers real people.My experience ranges from social content and brand storytelling at LinkedIn to hands-on SEM, SEO, and analytics work through COOP Careers Digital Marketing Fellowship. I’ve supported creator workshops, cultural events, and brand activations—moments that made me realize how much I enjoy helping brands connect with people in ways that feel authentic and memorable.I’m excited about work that blends creativity with data and brings ideas to life across social, digital, and experiential spaces.Things I care about right now: Gen Z consumer behavior, brand experiences, creative strategy, IRL events, culture-forward storytelling, and anything that brings people together.
Experience
Planning Associate
Jan 2026 — Present · New York, NY, US
Account: Johnson & Johnson
Education
Bronx Leadership Academy Ii High School
High School Diploma
2016 — 2020
Université Jean Moulin (Lyon III)
Study Abroad, Business/Commerce, General
Baruch College
Bachelor of Business Administration - BBA, International Business
COOP Careers Fellowship
Digital Marketing
Year Up United
Business Fundamentals Track
CUNY Investment Industry Fellow
Finance, General
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