Makenzie Pohl

About Makenzie Pohl

Senior Content Marketing Specialist with agency experience creating SEO-driven content that delivers results. I simplify technical topics through storytelling and actionable insights, helping clients in SaaS, FinTech, and eCommerce reach page one and boost traffic. Driven by the challenge of turning complex ideas into high-performing content. Let’s connect!

Experience

1. Senior Content Marketing Specialist

   Siege Media

   May 2022 — Present

   Create SEO-driven content and collaborate with graphic designers to increase client site traffic and authority - Complete keyword opposition benefit analysis, content strategy deliverables, and content roadmaps for clients based on desired KPIs - Execute digital PR for assets to land high-quality link placements - Analyze SERPs and write blog copy with formats including SEO posts, data studies, and surveys- Lead client account management including monthly reporting and regular meetings- Collaborate with executives and high-profile clients in the B2B and SaaS space, including Zendesk, QuickBooks, and TransUnion

Education

• San Diego State University

  Bachelor of Arts - BA, Journalism - Advertising

  2014 — 2018

Skills

• Adobe Creative Cloud
• Microsoft Office
• French
• Indesign
• Public Speaking
• Blogging
• Communication
• Powerpoint
• Microsoft Excel
• Leadership
• Facebook
• Marketing
• Writing
• Social Networking
• Social Media Marketing
• Adobe Photoshop
• Time Management
• Social Media
• Customer Service
• Organizational Effectiveness
• Microsoft Word
• Strategic Planning