Makenzie Ward
Web Content Specialist @Business Wire
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WORK HISTORY
Web Content Specialist @Business Wire
Manage website all updates and optimizations for Business Wire, with a specific focus on SEO and CROBuild UX-first, SEO optimized webpages for paid ad, content, and sales campaignsRESULTS43% increase in web traffic to date in 15 monthsRan A/B test that resulted in 6% increase in lead generation in one monthPROJECT: Lead the website migration process from three subdomains to a single platform website- Developed a project management process that tracked migration status and launch blockers- Audited all web content prior to migration with sales, product, and marketing teams- Built 390 pages in a custom-built web platform with web design, SEO and translation experts- Collaborated with engineers and web design experts to build enhanced web components
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism, Journalism | Strategic Communications
SKILLS
ABOUT MAKENZIE WARD
Most businesses don\'t have a marketing problem. They have a clarity problem. They…
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