Makenzie Geist

About Makenzie Geist

Strategic marketing leader with 12 years of experience growing consumer brands through…

Experience

1. Consumer Marketing Manager, Lead Market Model

   Cochlear

   Sep 2025 — Present · Lone Tree, CO, US

   Cochlear is the global leader in implantable hearing solutions. As a member of Cochlear’s global DTC marketing community, I support the development, scaling, and execution of consumer marketing initiatives worldwide.Strategic Planning, Business Development and Execution• Translate DTC objectives into clear marketing strategies, enable implementation across global markets. • Support utilization of measurable strategies and initiatives that increase demand and ensure consistency across geographies.• Identify business opportunities and strategic partnerships that will translate globally, driving demand for implantable hearing solutions and surgical conversions.• Scale and commercialize the Lead Market Model and communicate effectiveness.• Facilitate forums to build, develop, and scale campaigns with valued content that generate awareness and new demand among target audiences.• Empower cross-functional teams to implement innovative marketing strategies that differentiate the brand from competitors and drive demand. Collaboration with an Enterprise Focus• Collaborate with global markets to deliver world class marketing capabilities, innovative delivery, and streamlined processes across the business with clear prioritization.• Partner with key stakeholders across senior management levels, including regional and global leaders, to effectively plan and support strategies.• Scale campaigns across regions and countries, assist in the adaptation of marketing strategies to local needs and candidate behaviors.• Maintain brand consistency across global markets. Customer Insights and Analysis• Develop and implement data-driven strategies that align with business goals and objectives.• Leverage Tableau and other relevant data visualization technology to develop key insights.

Education

• Texas Christian University

  Bachelor of Science (BS)

Skills

• Microsoft Office
• Strategic Planning
• Blogging
• Marketing
• Event Management
• Marketing Research
• Social Networking
• Facebook
• Written & Oral Presentation Skills
• Shopper Marketing
• Retail Marketing
• Organization
• Event Planning
• Marketing Strategy
• Leadership
• Advertising