Makenzi Adams
Social @ FedEx | Brand and Social Marketing | Social and Editorial Content Creator & Storyteller
- Role
- Content Strategy Lead, Global Social Media at FedEx
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Makenzi Adams
Marketing professional with 10 years of experience across fashion, tech, entertainment, e-commerce, home decor, real estate, and logistics. Known for my strategic mindset and versatility, I specialize in creating and executing marketing strategies that build trust, engagement, and brand presence. My expertise includes-Brand strategy and management: Crafting strategies that define, position, and grow brands across competitive markets-PR and communications: Developing campaigns that boost visibility, reputation, and customer loyalty-Influencer marketing and brand partnerships: Leveraging partnerships to drive reach and build authentic connections-Content strategy and creation: Creating audience-focused social and editorial content that enhances engagement and tells the brand story-Lifecycle/CRM practices: Building customer loyalty and retention through tailored, data-driven CRM strategies-Copywriting and messaging: Crafting clear, compelling brand messaging that resonates with audiencesWhether working with established companies or high-growth startups, I bring a holistic, results-driven approach to elevate brand awareness and drive meaningful connections with customers.
Experience
Content Strategy Lead, Global Social Media
Apr 2025 — Present
Education
Fashion Institute of Technology
Bachelor's Degree, Summa Cum Laude, Advertising and Marketing Communications
State University of New York at Fredonia
Journalism
Skills
- Customer Service
- Search Engine Optimization (SEO)
- Social Media
- Powerpoint
- Microsoft Excel
- Fashion
- Adobe Photoshop
- Microsoft Office
- Content Management Systems (Cms)
- Adobe Indesign
- Editing
- Blogging
- Microsoft Word
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