Makenzi McSmith
VP of Marketing
- Role
- Vice President Marketing at All Points Media
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Makenzi McSmith
Experienced Marketing Director with a demonstrated history of working in the printing and…
Experience
Vice President Marketing
May 2020 — Present
Develop and Implementation of brand strategy | Develop marketing strategy for new + existing products | Overseeing + fulfilling marketing strategy including campaigns, events, digital marketing and PR | Plan, direct and coordinate marketing plan | Manage and develop Social Media strategy and content marketing | Work closely with the sales teams to provide them with appropriate sales tools, marketing materials and presentations | Developing and delivering marketing and communication strategies for the organization | Undertake continuous analysis of competitive environment and trends | Competitor research | Identify potential customers | Build brand awareness | Support sales team and lead generation efforts | Organize company conferences and events |
Education
University of Oregon
Bachelor of Arts (B.A.), Advertising and Public Relations
2010 — 2014
Skills
- Project Management
- Event Management
- Public Relations
- Marketing Communications
- Teamwork
- Media Planning
- Public Speaking
- Leadership
- Social Media Marketing
- Marketing Strategy
- Strategy
- Customer Service
- Advertising
- Social Media
- Event Planning
- Market Research
- Marketing
- Social Networking
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