Makensie Tully
Lead Manager, Sales & Marketing Applications @Yoh, A Day & Zimmermann Company
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WORK HISTORY
Lead Manager, Sales & Marketing Applications @Yoh, A Day & Zimmermann Company
Facilitates task forces on projects involving systems changes; Partners with IT, BSO, Finance, Operations, and Business Analytics teams to ensure accuracy of data and data flow.• Defines performance objectives and development plans for team members and ensures alignment with department objectives.• Troubleshoot, debug, and resolve issues across development, staging, and production environments.• Works closely with cross-functional teams to integrate Salesforce with other internal and third-party applications.• Communicates complex technical concepts to non-technical stakeholders and ensure alignment on project goals and timelines.• Architect, designs, and develops custom solutions within the Salesforce platform, including custom objects, workflows, triggers, Visualforce pages, and Apex code.• Stays current on Salesforce updates, new features, and best practices, conducting proof of concepts and recommending strategic platform enhancements for business solutions.• Oversees the optimization, customization, and configuration of the Salesforce platform to enhance system efficiency and user experience.• Manages data integrity, quality, and security across our sales and marketing tech stack.• Identifies potential technical problems or design flaws so that preventive action can be taken.
EDUCATION
Trailhead by Salesforce
Business Administration and Analytics
Virginia Commonwealth University
Bachelor of Arts (B.A.)
ABOUT MAKENSIE TULLY
I’m a Sales & Marketing Technology Leader with multiple platform certifications and 8+ years driving digital transformation across tech stacks. I specialize in architecting scalable, user-centric systems that empower go-to-market teams, accelerate growth, and deliver actionable insights.I lead cross-functional initiatives that align business needs with platform performance. I’ve built and optimized ecosystems that streamline operations, improve data integrity, and elevate the user experience. I\'m a huge fan of Salesforce, Hubspot, Zoominfo, Slack, Zapier and multiple other GTM platforms.My leadership style blends technical depth with strategic vision—mentoring teams, partnering with stakeholders, and transforming tools into engines of revenue enablement. I believe digital transformation isn\'t just about automation—it\'s about evolving with intention.
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