Makenna Lutz
Senior Influencer Marketing Lead @Thrasio
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WORK HISTORY
Senior Influencer Marketing Lead @Thrasio
US
Launched and scaled a high-growth TikTok Shop channel, increasing revenue from under per month to per month within one fiscal quarter through performance-driven creator partnerships and affiliate infrastructure-Directed multi-channel influencer and affiliate strategy across a six-brand portfolio, aligning go-to-market initiatives with revenue, acquisition, and eCommerce performance objectives-Built scalable creator recruitment pipelines, commission frameworks, and performance analytics systems to support sustainable revenue growth and channel forecasting-Led end-to-end launch strategy and creative positioning, developing marketing roadmaps that guided cross-functional execution across brand, paid media, and eCommerce teams
EDUCATION
University of South Florida
Bachelor's degree, Business Advertising
University of South Florida
Master of Science - MS, Marketing
ABOUT MAKENNA LUTZ
I believe in creating great work with great people. I want to inspire change and passion in my community, while having a bit of fun in the process. Definitely a people person, I thrive in open and high-energy environments.
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